Cumbria County Council recruitment brand

If someone applied for a job at Cumbria County Council, they used to receive an application form and a 24 page information pack. This was heavy to post, too dense to read and a missed opportunity to convey the council’s key messages and ethos.

Kirstie devised a fully realised and versatile brand for council recruitment in 2009. She benchmarked recruitment best practice with council’s from around the UK before starting the branding process. She also created an employee journey that guided the applicant from the job advert, through to application and eventual appointment.

The flagship innovation is an online feature combining photography, video interviews with employees and a general introduction to the council’s P.R.I.D.E. ethos. The online recruitment animation is the lead feature on the council’s Jobs and Careers homepage. All content was re-written for the process by Pure and the result is a well-researched brand that guides the applicant and delivers key messages in variety of jargon-free user-friendly formats.

View website.

 

< previous | back to portfolio | next >