Cumbria Tourism 'Go Make Some Memories'
Cumbria Tourism (CT) started 2011 with a new marketing plan and an increased emphasis on sustainable and commercial activity.
Pure were given the job to come up with a new creative concept for 'Go Make Some Memories' – a campaign designed to attract advertisers to CT activity and increase visitor numbers to the Lake District, Cumbria in the early months of 2011. The required graphics included a direct mail piece, print media adverts, web headers, Flash banners and skyscraper ads.
By the end of March 2011, the 'Go Make' campaign creative had helped CT achieve its sales targets and marketing objectives. CT decided to extend the campaign until September 2011, making Pure's creative concept a central part of CT's 2011 marketing activity.
